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Author Archives: Lemonade Cares

NOTICE OF TEMPORARY CLOSURE OF SMEG GALLERY DUE TO CIRCUIT-BREAKER MEASURES

Dear Customers,

In line with the latest “Circuit Breaker” measures, our Smeg Gallery will be temporarily closed from 7 Apr to 1 June 2020.

During this period, smegshop.sg remains open for you to shop from the comfort of your homes and have your purchases delivered to your doorstep.

We are working closely with our logistic partner to ensure that the delivery process is smooth and safe. You may refer to our delivery information. Due to Circuit Breaker measures, we are experiencing higher than usual volumes of orders and deliveries. Please expect that there may be some slight delays and we may require one or two days to process your orders. However, rest assured that our team is trying our utmost to fulfil all orders and will be in touch with you upon confirmation of your order as soon as we can.

The health and well-being of our customers and staffs are our priority. Stay in touch with us through our social media platforms. In the meantime, please stay safe during this period.  

For sales and delivery-related inquiries, please feel free to contact us at smegsales@smeg.sg or +65 6950 0900. Our e-mail and phone line will remain operational. 

Thank you for your patience and understanding. 

Smeg Singapore

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Chef Demo with Chef Jimmy Chok

Cooking Demo

 

Our Chef Demo is back at TANGS @ Tangs Plaza on 12 October (Saturday) with Chef Jimmy!

This time, Chef Jimmy will be demonstrating how to create a refreshing Raspberry and Strawberry Frozen Yoghurt and a delicious Simple Raspberry Trifle with the use of the Smeg Blender and Stand Mixer!

Event Details:

Date: 12 th October 2019, Saturday
Time: 3:00pm – 4:00pm
Venue: SMEG Counter at TANGS @ Tang Plaza

FIND OUT MORE ABOUT STAND MIXERS

SMEG Cooking Demo with Chef Matteo

Cooking Demo Event Demo - Matteo

 

Join us at our Chef Demo at TANGS @ Tangs Plaza on 14 September (Saturday) with Chef Matteo!

Chef Matteo will be demonstrating Modern Pattiserie techniques to achieve beautiful Italian cake and pastry creations with the use of the Smeg Stand Mixer!  

Event Details:

Date: 14th September 2019, Saturday
Time: 3:00pm – 4:00pm
Venue: SMEG Counter at TANGS @ Tang Plaza

SMEG Pop-up Display

Box Banner - Pop-up Display
Smeg pop-up display

 

Experience Smeg’s premium home appliances at our pop-up display at TANGS at Tang Plaza Level 1 from 9 Aug till 5 Sep 2019! For the first time, we are showcasing the newly launched stand mixer SMF13WHUK in sleek full-white with glass bowl!

Find out more about the newly-launched SMF13WHUK here:

SMEG-SMF13WHUK
SMEG-SMF13WHUK_50
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SMEG-SMF13WHUK_51

Press Release – Launch of SMEG Shop

SMEG SINGAPORE ANNOUNCES LAUNCH OF NEW ONLINE SMEG SHOP

SINGAPORE 28TH JUNE 2019: SMEG Singapore is proud to announce the launch of its highly anticipated online store, SMEG Shop. Launched on 28th June 2019, the e-commerce site will have something for everyone.

SMEG Shop will offer the same assortment for small domestic appliances and retro 50s style FAB refrigerators as in-store. There will be a grand opening special to commemorate the opening of SMEG Shop. Simply spend $500 or more in a single receipt to stand a chance to win a hand blender (HBF01) worth $188. Top four winners to be selected. From now till 31st July 2019 only.

Refer to site for more information.

Within the site as well, customers can also check out information on latest product launches as well as upcoming events. There is also a blog section on recipes.

Online shopping at SMEG Shop completes the SMEG consumer journey. Customers can see the latest product offerings and attractive promotions to equip their homes. Sign up for newsletters for future exclusive previews and offers, and interact with SMEG on their social media. Owning a SMEG will now be accessible at the click of a button.

For more information and all the latest from SMEG Shop, please visit www.smegshop.sg

All social media updates will be tagged #SmegShopSG.

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SMEG Singapore
@smegsg

Smeg has been producing domestic appliances with the finest Italian design for more than 70 years, with a particular focus on aesthetics, ergonomics and functionality. Today Smeg, originally an acronym for Smalterie Metallurgiche Emiliane Guastalla indicating its initial activities in enamel work and metallurgy, has reached its third generation of entrepreneurs and represents an international group with direct subsidiaries and distributors in all five continents. Made in Italy. From 1948.

Press Release – Launch of NEW SMEG Stand Mixers

NEW Full Coloured Stand Mixer SMF03 (Black, Cream, Red) and SMF13 (White) product launch and promotion

This year, the SMEG stand mixer range is evolving and welcomes a selection of full colour alternatives in Cream SMF03CRUK, Red SMF03RDUK and Black SMF03BLUK colourways, in addition to the SMF02 versions already available.

If, however you prefer fresh and clean aesthetics then don’t worry, a full colour White option SMF13WHUK will be also be available, which will have the bonus of a super sleek glass bowl SMGB01 as standard. You can measure out ingredients with ease by using the graduated measurement marks on the glass bowl and then keep an eye on them once mixing commences.

The SMF03 and SMF13 stand mixers have the same improved accessories as the SMF02 stand mixers do. (Wire whisk, dough hook, flat beater, stainless steel bowl and pouring shield)

The aluminium flat beater and dough hook attachments now have a special coating which provides a non-stick surface, and both are dishwasher safe whilst the improved whisk maximises bowl coverage ensuring that every piece of mixture is captured. Also included as standard with both SMF03 and SMF13 stand mixers is a new accessory, a flex edges beater SMFB02, ideal for creaming and mixing soft ingredients, also dishwasher safe. Never again will you need to stop your machine to scrape down the sides and bottom of the bowl because the specially designed shape of the SMFB02 perfectly reaches all of the bowl walls allowing you to beat and cream ingredients faster and more efficiently than a standard flat beater.

Features for the stand mixers includes; an 800W direct drive motor with full metal gears, ensuring maximum mixing performance, safety lock when the mixing head is tilted up, 10 speed variable control, planetary action, overload motor protection and anti-slip feet.

Promotion mechanics:

  • Purchase SMF03 or SMF13 Stand Mixers and receive a complimentary set of pasta cutter and roller set SMPC01 worth $288.                                                                                                                                                                     
  • While stocks last for the complimentary gift.
  • SMF03 stand mixers are available from mid-June 2019.
  • Pre-order now for SMF13, available from mid-August 2019.

To mark the launch of SMF03 and SMF13 stand mixers, SMEG Singapore will partner with selected key opinion leaders (KOLs) across the nation to feature the new range. The collaborations with the KOLs will generate lifestyle content from the use of the new range of stand mixers. Stay tuned for this on social media in the month of July.

THE NEW ICONS OF THE DOMESTIC SPACE

SMEG small appliance

SMEG- Small domestic Appliances
Smeg Small domestic Appliances

Details give character to an atmosphere, they colour music, and they are what make a gourmet meal extraordinary. Individual elements that come together, that capture the eye, that allure and suggest.

The great potential of the new Smeg 50’s Retro Style collection of small appliances is just this, details that add value to a whole. Together with Matteo Bazzicalupo and Raffaella Mangiarotti of deepdesign, Smeg has delved into the not too distant past – full of design myths, people and objects – and re-emerged with many extracts: sinuous lines and warm colour tones all of which have been put together with the latest technology. Similar to the adored FAB28 – the fridge that is not only a fridge – the collaboration has created so much more than simple electrical appliances.

Symbolic objects, icons that transform the space that they occupy, the new 50’s Retro Style small appliances recollect the past. They are capable of shaping everyday spaces, they breathe new life into old ways and preceding habits, such as is the way in art and memory.

Curved and compact products, star characters of the kitchen, developed for people who want to dabble at being a chef, but not only. They are for those who love to surround themselves with strong aesthetics without compromising high quality and performance. From the 2×2 and 2×4 slice toasters, to the standard or variable temperature kettles, to the blender and stand mixer, Smeg small domestic appliances are tools that ensure excellent performance in all stages of food preparation, and have powerful personalities to match.

The new collection will have its world premiere at Fuori Salone during Milan design week, and are the result of intensive research and Smeg’s continuing ability to express and excellence of “Made in Italy” design.

Smeg presents the 50’s Retro style juicer

SMEG - juicer

The contemporary world is a true adventure, bursting with stimuli for each and every one of our senses. Take taste, for example: modern palates are curious and always on the lookout for new discoveries, sometimes nostalgic for “mum’s home cooking”, but more often contemplative – we are table philosophers, ready to adapt our habits and expand our horizons.

More and more consumers are looking at ways to improve their lifestyle and eat fresh and healthily, and we can take full advantage of this, enriching our diet with the help of the new Slow Juicer, the newest addition to the 50’s Retro Style Small Appliances family.

Smeg’s all-new SJF01 Slow Juicer produces fruit and vegetable juices of the highest quality in terms of nutritional benefits: the unique cold-extraction SST ™ Slow Squeezing Technology (43 rpm) means that it is now easier than ever to consume the nutrients you need as part of a healthy, balanced diet.

The “worm-screw” auger made from Ultem™, a cutting-edge material offering superb durability, reproduces the classic manual squeezing action, gently pressing the ingredients against the walls of the strainer, which is equipped with holes of two different diameters. Using the lever provided, you can adjust the density of your juice, letting more or less pulp through This pulp is rich in proteins, carbohydrates and fats, and just the right amount of dietary fibre. Drinking a juice 10 minutes before breakfast, lunch or dinner is 4 times more effective in terms of delivering benefits than consuming the same foods normally.

Blade juicers give off heat as they work: they break down the ingredients until the desired consistency is reached but also destroy the cellular structure of foods, producing air bubbles and triggering degenerative processes such as oxidation that consequently change the taste, the appearance and above all the nutritional properties of what we drink. The Smeg slow juicer, however, extracts juice via the cold-press method, producing totally fresh, concentrated juice with the zinging colours and smells of the original ingredients.

The design of the slow juicer allows it to be used immediately: pitted, chopped fruit and vegetables can be loaded vertically, with no need to remove nutrient-dense skins, and amounts are easy to control. The juice that is produced is collected directly in a jug, while the pulp is channelled via an outlet into a special container. If the juicer gets blocked, the “Reverse” function reverses the direction of rotation of the auger, before returning to normal operation. The slow juicer offers a range of advantages, including powerful performance and low energy consumption, and all components in contact with the juice and the ingredients are BPA-free.

The aesthetics of the appliance feature the popular rounded shapes of the 50’s Retro Style line, as well as the range’s characteristic colours: bold and vivid black and red, buzzing with concentrated energy, and the reassuring homeliness of soft cream and blue.

Healthy living is the primary goal of Smeg’s slow juicer, and the recipe book which comes with it is full of tips and ideas, from preparing traditional recipes such as ice cream and juices, to making soy milk and extracting juice from grains, roots, and pine needles, the latter of which are particularity rich in vitamin C.

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“LINEA” BY SMEG EVOLVES WITH STYLE

SMEG presents its restyled “LINEA” collection. Long-admired for its harmonious minimalist and ergonomic design, the new improved collection now offers a complete range of elegant and functional products to bring luminosity and unity into every kitchen, while optimizing all the available space.

The renewed collection starts with the revitalized colours in Silver, Black and White, chromatically more intense and with greater depth, and continues with structural and aesthetic innovations that place “LINEA” among the company’s flagship series. In Singapore, we will carry the Silver series.

In the ovens, the doors have been redesigned in temperate glass to avoid loss of heat, with new larger windows, giving a better view inside and more control over the food cooking. The corners of every unit are rounded to create a more harmonious and ergonomic design, while the handles and knobs in backlit metal are offered as an alternative to touch controls in the top-of-the range versions.

The range has also been expanded. The breadth of products on offer, with compact electrical ovens, microwave ovens and coffee machines have been further extended to include a practical built-in wine cellar that can be combined with a sommelier drawer, with all the essential accessories for wine lovers and experts.

All the products in the “LINEA” collection are made using noble material such as glass and metal in combination, producing a luminous reflecting effect and a sense of refinement in every home.

All the units are aesthetically aligned, and you can mix and match the elements to meet your personal needs, creating a beautiful and timeless kitchen that reflects the superb technology of a company proud to be the standard-bearer of Made in Italy across the world.

THE NEW SMEG HAND BLENDER: HAVING FUN IN THE KITCHEN

MSEG - hand blender
SMEG - Hand blender

The delicacy of a pumpkin purée soup, the crispy flavour of fish dumplings with mashed potatoes, a sweet berry jam to garnish vanilla ice cream: your guests will be thrilled with the tasty, delightful dinner you prepared in no time. Thanks to its versatility and ease of use, the new HBF02 hand blender from the 50s Style line allows you to make recipes of all kinds with that touch of creativity and style that has always distinguished Smeg products.

Designed to be durable, functional and perfectly handy with its ergonomic and anti- slip grip, the HBF02 hand blender is an indispensable home appliance for cooking quickly and intelligently. The convenient speed control at the top of the grip makes it easy to operate, while the Turbo function makes the most of the 700 W motor. The new member of the Smeg family can also blend and chop even the toughest fruits and vegetables, always guaranteeing the best results in terms of softness and creaminess. The stainless steel shaft and blades, combined with the exclusive FLOWBLEND™ system, ensure excellent cutting results and easy preparation.

Smeg’s cutting-edge technology combined with the unique design and retro look of the 50s Style collection make this small appliance a truly decorative element and an object conveying strong personality, able to create a playful atmosphere in the kitchen with its four distinctive colours: red, cream, blue and black. Cooking for yourself, your family or friends is always a fun and stimulating experience.

The new HBF02 hand blender features a complete set of accessories that expands its range of uses. The 1.4 litre Tritan™ graduated glass, impact resistant and without BPA, complete with a comfortable lid to store what you make; the shredder with S-shaped stainless steel blades at different heights for better shredding within the Tritan™ container with non-slip base; the vegetable crusher with removable reducer and plastic blades; and finally the stainless steel whisk for beating egg whites and whipping cream. Accessories that are all extremely practical, not to mention easy to attach and remove.

Choosing the HBF02 hand blender means adding style and elegance to every kitchen thanks to the perfect combination of the technical performance and aesthetic design that distinguishes Smeg’s philosophy: to create products incorporating the best of Italian design and technology to add value to the use experience of customers around the world.

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