Privacy Policy

Welcome to our Privacy Policy

Your privacy is of utmost importance to us.

Smeg Singapore Pte. Ltd. (“Smeg Singapore”) is located at:

49 Jalan Pemimpin
APS Industrial Building
Singapore 577203
Tel: 69500900

It is Smeg Singapore’s policy to respect your privacy regarding any information that we may collect of and about you while operating our website. This privacy policy (“Privacy Policy’) shall apply to our websites found at,”” and “” (hereinafter called “the”, “its” or “our” ‘Website’). We respect your privacy and are committed to protecting all personally identifiable information (“PI Information”) that you may provide us through the Website. We have adopted this Privacy Policy to explain what information may be collected on our Website, how we use the information, and under what circumstances we may disclose the information to third parties. This Privacy Policy applies only to information that we collect through the Website and does not apply to our collection of information from other sources.

This Privacy Policy, together with the Terms and Conditions (“T & C”) posted on our Website, set forth the general rules and policies governing your use of our Website. Depending on your activities when visiting our Website, you may be required to agree to other additional terms and conditions.

Website Visitors

Like most website operators, Smeg Singapore collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor’s request. Smeg Singapore’s purpose in collecting non-personally identifying information is to better understand how Smeg Singapore’s visitors use its Website. From time to time, Smeg Singapore may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its Website.

Smeg Singapore also collects potentially PI Information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on its Website’s blog posts. Smeg Singapore only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses PI Information as described below.

Gathering of PI Information

Certain visitors to Smeg Singapore’s Website choose to interact with Smeg Singapore in ways that require Smeg Singapore to gather PI Information. The amount and type of information that Smeg Singapore gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a blog at our Website to provide a username and email address.


The security of your personally information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.


Ads appearing on our Website may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Smeg Singapore and does not cover the use of cookies by any other advertisers.

Our Website use Google AdWords for its remarketing services to advertise on third party’s websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our Website, for example, using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits. Of course, any data collected will be used in accordance with our Privacy Policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to, you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

Protection of Certain PI Information

Smeg Singapore discloses potentially personally-identifying and PI Information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Smeg Singapore’s behalf or to provide services available at Smeg Singapore’s Website, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Smeg Singapore’s Website, you consent to the transfer of such information to them. Smeg Singapore will not rent or sell potentially personally-identifying and PI Information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Smeg Singapore discloses such information only in response to a subpoena, court order or other governmental request, or when Smeg Singapore believes in good faith that disclosure is reasonably necessary to protect the property or rights of Smeg Singapore, third parties or the public at large.

If you are a registered user of our Website and have supplied your email address, Smeg Singapore may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Smeg Singapore and our products. We primarily use our blog to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Smeg Singapore takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and PI Information.

Aggregated Statistics

Smeg Singapore may collect statistics about the behavior of visitors to its Website. Smeg Singapore may display this information publicly or provide it to others. However, Smeg Singapore does not disclose your PI Information.


To enrich and perfect your online experience, Smeg Singapore uses “Cookies”, similar technologies and services provided by others to display personalized content, appropriate advertising and store your preferences on your computer.

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Smeg Singapore uses cookies to help Smeg Singapore identify and track visitors, their usage of Our Website and their website access preferences. Smeg Singapore’s visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Smeg Singapore’s Website, with the drawback that certain features of Smeg Singapore’s Website may not function properly without the aid of cookies.

By continuing to navigate our Website without changing your cookie settings, you hereby acknowledge and agree to Smeg Singapore’s use of cookies.


Those who engage in transactions with Smeg Singapore – by purchasing Smeg Singapore’s services or products, are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Smeg Singapore collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Smeg Singapore. Smeg Singapore does not disclose PI Information other than as described herein. And visitors can always refuse to supply PI Information, with the caveat that it may prevent them from engaging in certain website-related activities.

Privacy Policy Changes

Although most changes are likely to be minor, Smeg Singapore may change its Privacy Policy from time to time, and in Smeg Singapore’s sole discretion. Smeg Singapore encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Contact Information

If you have any questions about this Privacy Policy, please contact us.